Case Study

Union Bay Estates

WHAT WE DID

Brand Strategy
Corporate & Project Branding
Naming & Positioning
Identity Design
Visual Identity Systems
Print & Digital Advertising
Presentation Centre
Wayfinding Systems
Interactive Displays
Design & Marketing Guidelines

Visit Website
WHAT YOU NEED TO KNOW

There are masterplans, and then there’s Union Bay Estates. At 789 acres, its phenomenal size is only surpassed by its scope. Along with the expected mix of home types, retail and commercial, Union Bay Estates’ addition of a business park, college campus, schools, and marina village make it more akin to a new town. To bring this massive vision to life, we began with a comprehensive brand, communications, and collateral strategy, and developed communication tools to target our core audience.

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Case Study

Union Bay Estates

WHAT WE DID

Brand Strategy
Corporate & Project Branding
Naming & Positioning
Identity Design
Visual Identity Systems
Print & Digital Advertising
Presentation Centre
Wayfinding Systems
Interactive Displays
Design & Marketing Guidelines

Visit Website
WHAT YOU NEED TO KNOW

There are masterplans, and then there’s Union Bay Estates. At 789 acres, its phenomenal size is only surpassed by its scope. Along with the expected mix of home types, retail and commercial, Union Bay Estates’ addition of a business park, college campus, schools, and marina village make it more akin to a new town. To bring this massive vision to life, we began with a comprehensive brand, communications, and collateral strategy, and developed communication tools to target our core audience.

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