With its distinctive interior style, unexpected amenities, and refreshing aesthetic - Minoru Square set out to redefine what it means to live in Richmond. Our task was to translate its ‘spa-like’ essence into an engaging communications platform that communicated its harmonious philosophy.

Our solution - an identity and message that centred around ‘balancing the art of life’ and a brand that embraced visuals that reflected the idea of living in harmony in the heart of the city.

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